It is possible to pay for people to come to your site, whether that site is an opt-in page or a sales letter. But you can recycle some of the profit you make from your membership sites or importing videos and put that back into getting more and more people to your site. But I don’t recommend you use pay per click and there in fact more creative ways to get people to your site then the commonly thought of methods of pay per click and renting your list.
Number one, buy a signature link. A really great way to get a link back to your site is from forum posting. If you have 3,000 posts on a message board, that means you can have 3,000 links coming back to your site. But the problem is it takes weeks, months, or years to build up that much content on a message board. And, if you can find a message board that’s related to your niche, allow signature links and there is someone there who has tons of posts but is not using a signature link. You can pay them a monthly fee to have a link under their name. Try offering $20 dollars or $3 dollars and see what their counter offer is. Go to someone’s blog.
Number two, blog link. It also can’t hurt to sign someone up as your affiliate, give them a link or graphic and see if they go place it on their blog. If they say no, you can still pay them a monthly fee and have that link back to your website.
Number three, placement ad. Many ad networks including blog networks, Google Adwords or Chitika will allow you to target your campaign to one particular website. That means you can run ads but only on one single blog if that person is showing Adsense or Chitika ads. That way they have to show your ad on every page of their site because you’re paying for those particular ads.
Number four, buy solo mailing from a list owner. A really old school way of getting traffic that works or doesn’t work depending on who promotes is a solo ad. Here’s what you do, you pay the owner of a list, something such as $100 dollars to copy and paste an email from you. And, that email will promote one of your offers. The person sends it to the entire list and hopefully you track it to see how well it converts. The problem with this is that you need to run a solo ad on a mailing list with a decent size that has a good relationship built up, that isn’t sending tons of solo ads to begin with.
That means that you need to neogiate with the list owner who might necessarily not always run these solo ads, and figure out if some price will work or if they’ll instead promote as an affiliate. But don’t buy pay per click ads because you end up wasting a lot of money and they have strange rules. Don’t rent a list because this will get you reported for spam and most of the leads are not very good. Don’t buy Tweets because that’s a waste of money and don’t link exchange with anyone else because that’s a practice of sending junk traffic all around the Internet. Instead of using those methods, be more creative and buy signature ads on message boards or text ads, on blogs and consider buying a mailing from a list owner.