If you want to get more people to your website, which means more participation in your blog and forum community, if you want more people to read your information and most importantly buy from you, you need to be building an email list no matter what type of website you have. Luckily, it’s perfectly okay to create a permission-based or opt-in list, which means that somebody chooses to subscribe to your email newsletter. You can send messages to them anytime you want and they can choose to unsubscribe from these messages anytime they want as well. But choosing the best email service changes depending on how long you have been in business and the size of your budget.
The two choices, as far as I’m concerned, are basically MailChimp, which is free, and Aweber, which is $19 per month. MailChimp is a free email service which is a good place to get started and is useful if you have no budget and you don’t think your email list is going to grow to a very large size. These both work the same way. You get an account, they give you sign-up code or a sign-up form to copy onto your blog or your web page and then people can then sign up to your list.
MailChimp is free and they limit the number of subscribers you have until you can begin paying. But the idea is you have a few subscribers and you find a way to monetize them either by bringing them back to your site to click on ads or just to buy something.
On the other hand, Aweber costs $19 per month but I believe it’s worth it and the reason for that is they provide telephone support. As you’re setting up any part of your autoresponder, you can pick up the telephone, call the number and they will walk you through the things you need to do. Also, Aweber has better deliverability which means that when you send a message to your email subscribers, chances are they will get it and it will not be blocked by the email filters.
Whichever one you choose, MailChimp or Aweber, make sure you actually use it. Because there’s no point in paying $19 a month or letting a free autoresponder account sit around if you’re not actually using it. So decide. If you can afford $19 a month, sign up with Aweber. Otherwise, use MailChimp. But above all, set up your account, make a subscriber list, and put your sign-up form somewhere on your website so that when people visit, they can join your list and receive updates from you.