When you have an opt-in page, you can get people to sign up to your email autoresponder which allows you to have a list of everyone who has signed up for getting information from you and you can send messages to those people. What’s really cool about this is you can set it all up on autopilot and we’re talking today about why you need one exactly.
First of all, when you have an opt-in page, this is a page where people can sign up to your email subscriber list either for a newsletter or for some kind of a free gift. They type in their name and their email address. They might have to confirm their address but once they are on your list, they can leave at anytime but while they choose to stay, you can send them any email message you want how often you want and it can be a free tip article or link to something else.
You can get a service like this at Aweber and when you set up this page a free gift pretty much beats anything. What you do is you have a report or a video for them. Have a page saying, “Here is the free gift. Sign up here.” And they sign up to get the free gift and in addition to that, they get emails from you maybe every week or a few times per month to build your relationship with them and eventually to get them to buy. You need this opt-in page because it’s the best way to build your business because the next time you have an offer or product or promotion, it’s going to be a lot easier for you to just send one message, get it out to 5000 subscribers than to go and get people individually to come to your site.
And that’s what an opt-in page is. A page where you’re offering some kind of a free gift, they sign up to your email list, they can leave it anytime, but they have chosen to receive messages from you and you can contact them anytime you want.