When you were deciding on what the topic of your website and your marketing is going to be, you always have that danger of choosing something that is either too broad or too specific and there is no clear cut formula to figure out if your niche is specific enough or not specific enough.
But you do know that your niche is not specific enough if your solution doesn’t write itself. And what I mean by that is if you decide that your niche is going to be weight loss then what product would you make it in weight loss. It’s not immediately clear. But if your niche was weight loss from running, then it’s pretty clear that the topic you would make would be possibly a 30 day video course about how to train for running and how to lose weight by running or jogging or doing those kinds of exercises, but it’s not as general as weight loss.
If you decided your niche was writing, well then what product would you make about writing, It’s suddenly not very specific but what if the topic was article writing as a freelancer, Now you know that the product you are going to make is how to get work as a freelance article writer.
On the other hand, you might make it a little too narrow. And you know that a niche is too narrow if no-one is looking for that information. Many people probably are Google searching or asking on forums or looking on your blog for how to lose weight from running or how to become a freelance article writer. But if you can’t find anyone looking for someone to write a legal contract for buying 1850s antiques then that is definitely a niche that is too specific. Someone who is experienced with buying and selling antique items, that might be a niche, but narrowing yourself down so much that no-one is looking for it and no-one else is selling that solution means that it is too narrow.
So how do you know that the niche you’ve decided on is just right, The big give-away on this is if you can easily think of a ‘how to’ product. In other words, a product that starts people at one position and takes them step by step to the end. If it was freelance article writing, then the step by step is first of all someone needs to decide what kind of article writer they will be, then figure out how to bid on jobs, then take a job, then write the articles and figure out how to get paid. That is an easy step by step process and you can justify why others would pay for this information because you can show how writing a certain number of articles can get you a job that pays a certain number of dollars which means that that is now worth the price of the course.
And that’s how you choose if a niche is too broad or too narrow. Does the solution write itself, In other words if you think of the topic can you immediately think of what your information will teach, Do people actually want this information and do you have competitors selling it and is this a ‘how to’ step by step subject,